November 16, 2018

Review: Hidden, by Rebecca Zanetti

Malcolm “Mal” West is a recently retired undercover police officer. His last assignment left him physically and mentally battered. Plagued with guilt at having betrayed the closest thing he had to a brother and at the same time proud to have been part of taking down one of the most powerful mafia families in the country, he’s decided to retreat to a quieter life. But moving next door to Pippa Smith was the start of anything but quiet. Pippa has been on the run from a cult leader, Isaac and his followers, known as The Family, for years. She’s learned the art of not getting close to anyone and staying not only under the radar but completely off the grid. Living just…

How to Manage Your Personal Brand

Have you ever worked for someone who wasn’t well-respected? They’re in a management position but they aren’t regarded well by their manager or their peers?  Have you ever wondered how this affects you? When you work for someone whom everyone respects, it’s normal to feel safe, secure, and with the right skills–to have a sense of confidence in climbing the corporate ladder. But what if no one gives your manager a second thought, or...

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TV Marketing Ploys–Do They Work?

There aren’t many shows that I stay up-to-date on. Actually, there are 3 to be exact: The Following, Scandal, and Criminal Minds. I could go on and on about my love for each show–and actually did about Scandal in an earlier post, but that’s not why we’re here today… Speaking of Scandal… As far as I know, and from everything I see on Twitter and Facebook–Scandal has been received incredibly well by viewers–men and...

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The Importance of Staying Relevant

Have you ever noticed that some of the most entertaining commercials on tv are for things we don’t really need to buy every day? I can’t believe I’m about to say this, but some of the most memorable commercials–good or bad–are those about insurance. Not cookies, not furniture, not some other product, but–insurance. Farmers Insurance has done a fabulous job of staying relevant and top of mind. They run commercials on how to put...

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Create Your Ideal Work Space

I’ve been a bit of a vagabond today. I have a lot of irons in the fire and I needed to be in an environment where I could: focus be free of distractions have open space so I could spread out if I needed to (I come with a lot of devices: iPad, MacBook, paper planner, bottle of water, etc.–hence why my new Kate Spade green super tote always weighs 800lbs., but I digress…)...

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3 Steps to Finding the Right Conference

As part of my personal and professional development, each year I am required to attend classes, seminars, conferences, etc. Over time, I have successfully attended some of the worst conferences ever held. Stayed in some of the most horrid hotels. And been everything from enlightened and bored from the materials being presented to downright frightened by the accommodations I’ve stayed in. At this point, I consider myself to be a bit of an expert...

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The Deauville Beach Resort: Just Say No…

So much can be said of the hotel I just stayed in for a conference…sadly, none of it is good. I mean, what does one call a hotel where the AC in the conference room has two settings–on and off? You call it, The Deauville Beach Resort in Miami Beach, FL (that I will never again go to in life). Honestly, I don’t know where to begin. When one of the conference speakers tells...

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